In the heart of LA sits The Juice Parlor, a thoughtfully crafted cafe serving fresh pressed juices, smoothies and acai bowls. Curated and Owned by husband and wife duo, Dima and Sarina, their passion for sharing the benefits of Organic foods is apparent in all they do and serve. They were inspired to open The Juice Parlor after Sarina encountered some health issues that even Doctors couldn’t diagnose. They looked to food for healing and started eating Organic, Raw, and Gluten-Free. Through juicing and blending fruits and veggies, Sarina was soon feeling like herself again.
We love the Juice Parlor Mission Statement:
“We want you to feel good. Nothing else in the world matters as much as how you feel on the inside – and that’s something that makes us stand out from the rest. We also feel very strongly about educating our customers about the health benefits of organic juices, smoothies and acai bowls, and to be aware of the healing properties of natural and organic ingredients.”
We had the chance to talk with Sarina and Dima to find out more about The Juice Parlor. Read on below!
1. What is The Juice Parlor all about?
The Juice Parlor is a true parlor – people come in to hang out, learn, become self-aware, and truly feel the benefits of healthy ingredients. It’s better to feel good is our motto and theres really nothing that better describes the purpose of The Juice Parlor.
2. How long have you been in business and what inspired the concept?
We have been in the business for only 2 months – not including build-out; We have many personal connections to juicing and living a healthy lifestyle; we have been juicing for years, and Sarina has gone through her own health journey dealing with thyroid issues, and she has learned to heal herself through organic and natural food and quality ingredients.
3. How did you first discover açaí and why is it apart of your menu?
Sarina discovered acai during a backpacking trip to Brazil in 2011. She would have 3 bowls a day and couldn’t get enough. She knew she had discovered something special and couldn’t wait to bring in to Cali.
4. What are some of your favorite açaí bowls or açaí smoothies on your menu?
Dima’s favorite bowl is the Faster Stronger bowl – each one is made-to-order and mixed fresh with acai, goji berry, blueberry, cinnamon, almond butter, coconut water, and flaxseeds. It’s meant to be the perfect post-workout smoothie and it tastes like a cinnamon cookie.
Sarina’s favorite is the Cocoa Dream bowl; packed with cacao and peanut butter, this is the perfect bowl for chocolate lovers. It’s rich and creamy and sweetened naturally with local honey. It’s pure perfection.
5. We have a saying “keep your life in rhythm”; what does this mean to you?
I can tie this back to our motto “It’s better to feel good” and say that keeping life in rhythm means being in tune with our bodies, treating them with respect, feeding our bodies the right foods, and feeling the amazing benefits. If we feel good on the inside, then we feel good on the outside, and everything is in rhythm.
When you’re in North Hollywood, be sure to stop in for an acai bowl!